Top 10 Countries with the Most Influential Brands in 2018
China's State Grid, Tencent, Haier, Huawei, Tsingtao, Sinochem and Air China are among a total of 38 Chinese brands that made a list of the world's 500 most influential brands, according to consulting and research firm World Brand Lab.
The ranking, published annually since 2004, was based on three key indicators – market share, brand loyalty and global leadership – for more than 20,000 brands worldwide.
As the 2018 edition of the World's 500 Most Influential Brands showed, the US had 223 brands, retaining top position; and France and the UK ranked second and third with 43 and 42 brands respectively.
Here are the top 10 countries with the most influential brands in 2018.
No 1 US Representative brands: Google, Amazon, Apple, Coca-Cola
No 2 France Representative brands: L'Oreal, Louis Vuitton, Chanel, Cartier, Dior
No 3 UK Representative brands: Vodafone, BP, HSBC
No 4 Japan Representative brands: Canon, Sony, Toyota, Panasonic
No 5 China Representative brands: State Grid, Tencent, Haier, ICBC
No 6 Germany Representative brands: BMW, Mercedes-Benz, Volkswagen, Audi
No 7 Switzerland Representative brands: Nestle, Credit Suisse, Rolex, UBS
No 8 Italy Representative brands: Gucci, Prada, Ferrari, Fiat
No 9 Netherlands Representative brands: Shell, Philips, Heineken
No 10 South Korea Representative brands: Samsung, Hyundai, SK Holdings
No 10 Sweden Representative brands: IKEA, H&M, Electrolux, Absolut Vodka
Source: China Daily